Clik here to view.
2010: The Year in Review
Although self promotion isn’t our style, we think that once a year we owe it to the Alliance Tech team to celebrate our accomplishments. Here are some thoughts about 2010 and our plans for the coming...
View ArticleClik here to view.
Creating the “Intelligent” Meeting
When used together, Smartphones, iPads and Radio Frequency Identification Tags (RFID) create an “environment” that provides meeting planners and corporate sales staff with the opportunity to deeply...
View ArticleClik here to view.
Key Insights From Philips Healthcare’s “Extreme Measures” Case Study
The February installment of Exhibitor Magazine featured an article about Philips Healthcare’s exhibit marketing program. Led by event industry veteran Jeffrey Masters, the program is returning a...
View ArticleClik here to view.
iPads at Trade Shows: The New ROI Enhancer
The Apple iPad has revolutionized exhibitor participation in trade shows. Its portability, size, and functionality make it the perfect device for sharing information and communicating on the exhibition...
View ArticleClik here to view.
Survey Questions that get the Most out of the Lead Qualification Process
The mobility, flexibility, and clean user interfaces of the newest lead retrieval devices—Smartphones and iPads—coupled with state-of-the art 2D barcode readers make the buyer qualification process at...
View ArticleClik here to view.
Debunking RFID Myths with Facts
With any technology that works passively in the background—including the Internet—there can be misunderstandings about the risks and benefits. RFID (radio frequency identification) is one of the oldest...
View ArticleClik here to view.
Measurement = Revenue: One Result that Trade Show Marketers Love
Measurement is one of those trade show marketing requirements that some marketers love to hate. Although it’s a necessary evil for budget justification, it needn’t be the arduous task alluded to by all...
View ArticleClik here to view.
Using Mobile Apps to Build an Intelligent Trade Show and Conference
Join me at IAEE’s Expo! Expo! on Thursday, December 8, 2:30 p.m. – 3:45 p.m. for “Using New Tech Tools to Organize “Intelligent” Events. Deploying a mobile app before, during, and after a trade show...
View ArticleClik here to view.
Tech Trends to Watch in 2012
With so much event technology to choose from, it’s difficult (even for the experts) to predict which products, apps and approaches will gain the most traction with exhibition organizers, corporate...
View ArticleClik here to view.
How to Select a Lead Retrieval Application
The market for enterprise lead retrieval applications—those offered by third-party vendors independent from trade show registration companies—has begun to expand. Because there are so many options,...
View Article
